Splitends Salon

Analysis of Needs

Our goal in designing and developing a new website for your company is for your new website to have all the features and functionality you want, and for it to be easy to maintain. Before we begin developing any site, we analyze any existing website you have to determine the strengths and weaknesses, and work with you to decide what functionality you want to have on the new site –whether those features are existing on a current site or new features you'd like. With our in-house capabilities to create new websites from the ground up, work with an existing platform to make changes, integrate ecommerce, or create a specialized mobile site, we are confident that we will be able to provide you with a beautiful, functional site that meets all of your needs and more.

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Technology

Blink developers are equipped, trained and properly caffeinated. We're knowledgeable in HTML, CSS, Flash, php, SQL, Drupal, WordPress, PC, Mac and more. All of our combined knowledge means we can provide the best website in any language and platform on any machine. We put all sites through rigorous compatibility testing to be sure that the experience of your site is the same no matter the browser, operating system or device. 

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Content

We want your site to see continued success after it's been launched. To do this, our management team frequently updates content on our clients' websites, including specials, blog posts, vid pictures, and news stories. Keeping your site up-to-date with fresh content gives your customers more reasons to come back to visit your site again and again. 

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Support

Our goal is to create an easy-to-use website that you can update with new content and specials any time you like. After the launch of your new site, we will train you and your staff on how to make changes to the site. Since we're based locally in Orange County, CA, we can come to your location to show you how to use the site in your own environment on your own computers. Any time you have questions, your partners at Blink Development are happy to help you with your site. 

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Reporting

A a value-added service, all ongoing clients with Blink Development receive a monthly Blink Report. This report includes detailed information about your site traffic —page views, time on site and more, pay-per-click spends and click-through information, social media campaign details, on-site content updates, lead conversions and more.

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Hosting

From setup to backup, we manage your site hosting, no matter the size. Our servers keep your site up-to-date with the latest hardware, backup systems, antivirus, and redundant 100mbs data connections. If you're expecting a sudden rush of traffic to your site, we can upgrade your server size and monitor the traffic flow to ensure that your site doesn't crash during peak traffic. 

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Social Media

Give your brand an army of advocates with our help to gain fans, followers, and subscribers. We interact with your customers on Facebook, Google +, Twitter, YouTube, yelp, flickr and more to create a strong online presence for your company that encourages your customers to continue to be involved with your brand. Our marketing team is constantly on top of new advancements in social media best practices to help your company's social media presence. 

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Search

Grow your site traffic with effective pay-per-click and search engine optimization strategies to drive the most eligible customers to your site. We create custom, well-worded ads for Google and Microsoft advertising, and target keywords that ensure the best potential clients are seeing your ads. We constantly monitor and manage the budgets of your search engine marketing campaigns to make sure that you spend exactly what you want and get the most out of it. Our marketing team works hand in hand with your staff to ensure that ads have current promotions and offers to keep your message consistent.

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Email

Our marketing team is educated in email marketing best practices, including how to design eye-catching, well-planned templates for email marketing campaigns that drive traffic to your site. By aggregating new content on your site on a regular schedule into an email update sent out to your clients and potential clients, you can significantly increase traffic to your website. We design emails with strong calls-to-action to drive customers to your site and produce more leads for your company.

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Banner Ads

We create beautiful, informative, and lead-generating banner ads for your company, and constantly monitor and update the sites they're displayed on to target your potential clients best. The banner ads can lead directly to speciallyicreated landing pages for specific offers, or to specials on your site to ensure the best turnover rate. 

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In May 2011, Blink Development began crafting Splitends' new website. The new site was designed to showcase the Costa Mesa Hair Salon, as well as to give the Splitends Stylists a straightforward process to keep the site up-to-date. This was accomplished by providing a Content Management System that enabled the stylists to update their profiles, image galleries, company blog, social widgets, and more. When the site was complete we held a one-time training session with the owner, Chris Hall, and his team of stylists. Since then, they have continually added fresh content to the site, giving visitors more and more reasons to return.

Blink Development has also been responsible for managing a digital marketing campaign for Splitends since the launch of the site. The marketing campaign has included designing banner advertisements, creating SEO keyword pages, managing page rankings, managing a Google AdWords campaign, email marketing, social media deployments, and more. The first few months have shown good results and we will continue to improve the value of Splitends.com.

  • The Blink team was incredible to me and my staff. They redesigned my salon's website and I was impressed with how quick the turnaround was. After our training session with them, my entire staff and I can make all updates to the site. Thanks Blink!

    - Chris Hall, Owner

    Splitends was offering a promotion through Yelp Deals that was only available for purchase for 36 hours. They wanted the maximum results from the promotion, with an added presence in ads during the 36 hours the deal was available.
    Splitends Salon wanted to move their appointment booking system from a traditional pen-and-paper format to an online system that they could all manage and update, and that would allow their clients to book appointments online from their website. The salon also wanted to import all their existing client data into the new system. We faced a challenge of making a system that could create dynamically-timed appointments based on the type of appointment.

We are a group of passionate Orange County Web Design professionals who take pride in the websites that we design and deliver. The satisfaction of our clients means the world to us and it shows in the engaging websites that we design and develop. Our Marketing and Management Team provides ongoing promotion and support, making Blink Development a Full-Service Website Partner.