Power Press

Analysis of Needs

Our goal in designing and developing a new website for your company is for your new website to have all the features and functionality you want, and for it to be easy to maintain. Before we begin developing any site, we analyze any existing website you have to determine the strengths and weaknesses, and work with you to decide what functionality you want to have on the new site –whether those features are existing on a current site or new features you'd like. With our in-house capabilities to create new websites from the ground up, work with an existing platform to make changes, integrate ecommerce, or create a specialized mobile site, we are confident that we will be able to provide you with a beautiful, functional site that meets all of your needs and more.

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Site Planning

Blink's development and design team works hand in hand with you to create detailed layout mockups, site maps, and descriptions of all site features and design elements that will be included. We will detail features to be carried over from any existing site, new features to be included, and more. These planning efforts insure that the new website will come out looking just as it was planned to, with all the features and content you want. 

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Design

Our design team breathes life into your project with custom artwork that fits the theme and feel of your company. Whether your site has ten static pages or thousands of dynamically changing sites, we make sure the design will work for your site no matter what the contents are. We take your existing logo design into account to make sure that it is the corner stone of your website. From the logo, we can decide on color schemes, font styles and overall formatting to make your site consistent. 

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Technology

Blink developers are equipped, trained and properly caffeinated. We're knowledgeable in HTML, CSS, Flash, php, SQL, Drupal, WordPress, PC, Mac and more. All of our combined knowledge means we can provide the best website in any language and platform on any machine. We put all sites through rigorous compatibility testing to be sure that the experience of your site is the same no matter the browser, operating system or device. 

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Support

Our goal is to create an easy-to-use website that you can update with new content and specials any time you like. After the launch of your new site, we will train you and your staff on how to make changes to the site. Since we're based locally in Orange County, CA, we can come to your location to show you how to use the site in your own environment on your own computers. Any time you have questions, your partners at Blink Development are happy to help you with your site. 

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Reporting

A a value-added service, all ongoing clients with Blink Development receive a monthly Blink Report. This report includes detailed information about your site traffic —page views, time on site and more, pay-per-click spends and click-through information, social media campaign details, on-site content updates, lead conversions and more.

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Hosting

From setup to backup, we manage your site hosting, no matter the size. Our servers keep your site up-to-date with the latest hardware, backup systems, antivirus, and redundant 100mbs data connections. If you're expecting a sudden rush of traffic to your site, we can upgrade your server size and monitor the traffic flow to ensure that your site doesn't crash during peak traffic. 

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Search

Grow your site traffic with effective pay-per-click and search engine optimization strategies to drive the most eligible customers to your site. We create custom, well-worded ads for Google and Microsoft advertising, and target keywords that ensure the best potential clients are seeing your ads. We constantly monitor and manage the budgets of your search engine marketing campaigns to make sure that you spend exactly what you want and get the most out of it. Our marketing team works hand in hand with your staff to ensure that ads have current promotions and offers to keep your message consistent.

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Banner Ads

We create beautiful, informative, and lead-generating banner ads for your company, and constantly monitor and update the sites they're displayed on to target your potential clients best. The banner ads can lead directly to speciallyicreated landing pages for specific offers, or to specials on your site to ensure the best turnover rate. 

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Power Press wanted a "Direct Response" website that enabled them to sell a high volume of exercise equipment. We created a website with a strong call to action and simple, one-step check out process. This allows visitors to arrive on the website, digest key information about the product, and move on to the checkout page with one simple click. They also wanted an eCommerce website that provided up-sell opportunities without complicating the checkout page. We built the cart page to display all the up-sell items to increase sales without adding steps to the checkout process. Following the launch of the site, Blink created a comprehensive digital marketing strategy in order to sell a high volume of exercise equipment and build brand awareness about the new product. We designed a digital marketing strategy that included search engine optimization, pay-per-click ads, animated banner ads and social media. Recently Blink has been creating a new campaign and wanted a new site that would look and function very similar to his existing site but with some pricing differences. Copied existing site to make changes requested. 

We are a group of passionate Orange County Web Design professionals who take pride in the websites that we design and deliver. The satisfaction of our clients means the world to us and it shows in the engaging websites that we design and develop. Our Marketing and Management Team provides ongoing promotion and support, making Blink Development a Full-Service Website Partner.