In May 2011, Blink Development began crafting Splitends' new website. The new site was designed to showcase the Costa Mesa Hair Salon, as well as to give the Splitends Stylists a straightforward process to keep the site up-to-date. This was accomplished by providing a Content Management System that enabled the stylists to update their profiles, image galleries, company blog, social widgets, and more. When the site was complete we held a one-time training session with the owner, Chris Hall, and his team of stylists. Since then, they have continually added fresh content to the site, giving visitors more and more reasons to return.
Blink Development has also been responsible for managing a digital marketing campaign for Splitends since the launch of the site. The marketing campaign has included designing banner advertisements, creating SEO keyword pages, managing page rankings, managing a Google AdWords campaign, email marketing, social media deployments, and more. The first few months have shown good results and we will continue to improve the value of Splitends.com.