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Pheed Wants a Piece of the Social Media Market
Pheed is looking to compete with the big guys: Facebook, Twitter, Google+, Pinterest, and Instagram. What is Pheed? They are a new play-on-words social media platform hoping to be the next big thing in the world of social. To be competitive in this industry requires innovation, visual appeal, ease of use, and to have something that no one else is offering. Pheed thinks they may have found that with their “subscription model.” Since its soft launch last week they have gained approximately 1 million users, including celebrities such as Miley Cyrus, Paris Hilton, and B.O.B.
Pheed’s CEO, O.D. Kobo, admits to “cherry-picking” features that he likes and dislikes from other platforms. Pheed uses a “Timeline” very similar to Facebook. They also show trending topics, much like Twitter. So, what makes them different? The “competitive advantage” that Pheed has when comparing to the other platforms is their option to sign up for a subscription model. This gives the user the option to charge their audience to view the content posted on a monthly or pay-per-view basis. Users can post text, audio, videos, pictures, and broadcasts. Pheed believes that by providing this option, that it will filter the content in a different way from Facebook and Twitter. Instead of users paying to put their message in front of everyone, not just their subscribers, subscribers would pay to see the content they want to see.
So will this model work? Will subscribers be willing to pay to access basic social feeds? The concept is original, but without generating new ideas and creating their platform based on likes and dislikes from others, they may struggle to see how they can differentiate themselves enough to keep users and subscribers interested.
As an online marketing firm, we have a great interest in emerging social media trends, so Pheed is something we will continue to monitor and provide our clients with the option if it makes sense for their business. Learn more about our digital marketing services.